Person
ISNI: 
0000 0000 5285 7103
https://isni.org/isni/0000000052857103
Name: 
Harris, F
Harris, Fiona
Harris, Fiona J.
Harris, Fiona Jane
Dates: 
1967-
Creation class: 
Audio-Visual
Language material
Text
txt
Creation role: 
author
creator
Related names: 
Open University
Titles: 
Added value: its nature, roles and sustainability
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings
Corporate branding and corporate brand performance
Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model
Developing a brand performance measure for financial services brands
Developing Corporate Brands Through Considering Internal and External Stakeholders
Development [sic] a brand performance measure for financial services brands, 2002:
Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey.
Internal factors affecting brand performance
Linking products to a cause or affinity group
Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Reported awareness of tobacco advertising and promotion in China compared to Thailand, Australia and the USA.
Notes: 
Thesis (Ph.D.)
Sources: 
ALCS
JNAM
NLN